Tantric
an interview with Hugo Ferreiraby Troy Johnson
September 2010
Tantric first hit the music scene with a self-titled debut in 2001 that topped the charts with swaggering, grungy singles like “Breakdown” and “Astounded” that fit right into the New Metal mode that has been a staple of rock radio giants like Nickelback, Staind, and Creed since the late 1990’s.“Tantric” went on to be certified platinum but the band’s follow up albums have seen the band cultivate a more selective audience. In the decade since their debut, the band has completely changed its lineup. Only front man Hugo Ferreira remains of the original members of the group. Tantric released its fourth studio album “Mind Control” in August 2009 and has been on tour regularly since then. On stage, Ferreira’s grave vocals are his most distinguishing characteristic, but off the stage Ferreira’s work in the rock industry has brought him a great deal of insight to the many sides of the music industry. From the creative aspect of writing music and producing videos to the business end of promoting a product that people want to experience. I caught Ferreira the night before a show in Santa Rosa, California on a brief break during their summer tour.
MAXIMUM INK: I just got done watching the “Mind Control” video. You get a chance to do some zombie acting and television smashing. What is it like to film a video like that?
HUGO FERREIRA: We filmed the ‘Mind Control’ at an old warehouse in Nashville. We made it look like a ward with props and a lot of creative ideas. I wanted to do something a little darker and edgier and I was given some reign for creative choices. We were pleased with the end result.
