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Snoop Lion

Snoop Lion - Reincarnated Reincarnated
Record Label: RCA/Red
by Andrew Frey
Review published: September 2013

“The only way to get love is to give love,” states Snoop Lion (the reggae version of rap icon Snoop Dogg) at the beginning of Reincarnated, his chart-topping first musical venture into reggae. Embracing a change of perspective in addition to lifestyle, he traveled to Jamaica to immerse himself in the Rasta of it all. In conjunction with the album, Snoop released an acclaimed feature-length documentary of his journey and career, explaining his change of perspective as well as how the songs on this release came into being. Maybe not be best reggae or dancehall album ever, but this release contains some big name guest appearances and a couple unbelievably catchy songs that will be retained in your brain for many days to come. But with 1.7 billion views on YouTube alone, this may be nothing new to you.

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